Google Small Business: 4 Things Small Businesses Should Know in A Mobile-First World

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4 Things Small Businesses Should Know in A Mobile-First World

Wednesday, May 25, 2016

announced1. Every year, there are trillions of searches on Google and over half of those searches happen on mobile.
2. Mobile is local. Nearly one third of all mobile searches are related to location, and that number is growing.
13. New local search ads help businesses bring customers right to their door.
prominently display their business location

4. AdWords is designed to help you succeed in a mobile-first world.

We also introduced innovations in both text and display ads to help AdWords work harder for you on smartphone screens. Look for these upgrades coming soon:

New expanded text ads in AdWords provide extra ad space so you can showcase more information about your products and services before the click. The key changes include more prominent headlines and a longer description line in your text ad.
Responsive ads for display will adapt to the diverse content, shapes and sizes of the more than two million publisher sites and apps on the Google Display Network. Just provide headlines, a description, an image, and a URL, and AdWords will create beautiful ads for you that looks good on every device and site.

To learn more about other exciting ads and analytics innovations announced at the Google Performance Summit, watch the livestream keynote here.

Posted by Soo Young Kim, Head of Marketing, Get Your Business Online

1. Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014