Google Small Business: Start Your Summer Mobile-Ready

Small Business

Tips and tricks for managing your business with Google’s solutions

Start Your Summer Mobile-Ready

Thursday, June 23, 2016

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Anticipate customer questions, and provide them with the most relevant answers.

Make sure the answers are easy for users to find.

Help them beyond their initial information search; continue offering information throughout the decision-making process.

Deliver a message using search terms that your customers are actually using.

Measure all of your customers’ actions, including online, in apps, and in stores.

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Use location-based keywords in your advertising strategy.

Use messages that include your location and on-site availability of products or services.

Include information that customers might find important when making a decision about where to go, including store hours, directions, and pricing.

Use online video: With “how-to” searches on YouTube growing 70% every year,⁵ consider making how-to videos to better help your customers.

Make sure your online videos can be viewed from any device, including mobile.

Test My SitePosted by Soo Young Kim, Head of Marketing, Get Your Business Online1. How Advertisers can Extend Their Relevance with Search, Google/Ipsos, May 2014, n=115-233 for smartphone2. Consumers in the Micro-Moment, Google/Ipsos, US, March 2015, n=5,398, based on internet users3. Google Trends, May 2011 - May 20164. Google Data, Q4 20145. Google data, Q1 2014- Q1 2015, U.S.