Small Business
Tips and tricks for managing your business with Google’s solutions
Test Your Site with Google and See How It Works Across Devices
Thursday, June 2, 2016
Did you know that nine out of ten people will leave a mobile website if they can’t find what they’re looking for right away?
1
Now, think about your business’s site. Does it perform quickly on both laptops and smartphones? If not, you’re probably losing customers while the pages slowly load. But if you’re not sure how to make it run more smoothly, don’t worry – we’re here to help.
Today we’re introducing an easy way to
measure your site’s performance
across devices—from mobile to desktop—and give you a list of specific fixes that can help your business connect more quickly with people online.
You don’t need a lot of technical knowledge to understand your site’s performance. Just type in your web address and within moments you’ll see how your site scores. You can also get a detailed report to give you an idea of what to do next, and where to go for help at no charge. We recommend sharing it with your webmaster to help you plan your next steps and implement our suggested fixes.
Why you should test your site
Your customers live online. When they need information or want to find a nearby store or product, they grab the nearest device. On average, people check their phones more than 150 times a day,
2
and more searches occur on mobile phones than computers.
3
But if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave.
4
To avoid losing out in these crucial moments, you need a site that loads quickly and is easy to use on mobile screens. The first step is
seeing how your site is performing
. We can help by scoring your site for mobile-friendliness, mobile speed, and desktop speed. Plus, it’s easy to share these scores. (By the way, if you’re a site guru, you may also want to
visit PageSpeed Insights
, which is the power behind the scores.)
What your scores say about your site
Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. To be mobile-friendly, your site should have tappable buttons, be easy to navigate from a small screen, and have the most important information up front and center.
Mobile speed: This is how long it takes your site to load on mobile devices. If customers are kept waiting for too long, they’ll move on to the next site.
Desktop speed: This is how long it takes your site to load on desktop computers. It’s not just the strength of your customers’ web connection that determines speed, but also the elements of your website.
Test your site
and find out what’s working, what’s not, and which fixes to consider.
The world’s gone mobile. Now, it’s your turn.
Posted by Yong Su Kim, VP SMB Sales Americas
1. Consumers in the Micro-Moment, Wave 3, Google/Ipsos, U.S., August 2015, n=1291 online smartphone users 18+
2. Kleiner Perkins Caufield Byers, “Internet Trends D11 Conference.” May 2013
3. Google internal data, for 10 countries including the U.S. and Japan, April 2015
4. Google, Sterling Research and SmithGeiger, “What Users Want Most From Mobile Sites Today.” July 2012
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