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Across the U.S., businesses are using the web to grow

Wednesday, May 10, 2017

When their 10-year-old daughter asked if she could raise alpacas on the family ranch, Jim and Kelley Hobart figured, “Why not?” They welcomed the animals onto their land and soon thereafter discovered the many benefits of alpaca wool. It was soft, durable, warm and eco-friendly—it had to be shared with the rest of the world. To the delight of their daughter and alpaca lovers everywhere, the Hobarts launched Alpaca Direct in 2005, producing quality yarns and apparel made from the unique fiber.

Jim and Kelley never imagined that a curious request from their youngest daughter would transform into a full-fledged business, or that a small storefront in Hayden, ID, would become a popular travel destination for knitting enthusiasts worldwide. Yet today Alpaca Direct is at the heart of a vibrant and global knitting community. With the help of the web, they’ve brought the warmth of alpaca wool to more than 100,000 customers across 30 countries. As Kelley says, “With Google tools, we can do that, and [customers] can be part of our community.”

In 2016, Google’s search and advertising tools helped provide $222 billion of economic activity for 1.5 million businesses, website publishers, and nonprofits across the U.S. Our 2016 Economic Impact Report explores that economic impact state-by-state and the local businesses that are helping to drive it.

While working on a small leather goods line in New York City, Tanya Menendez and Matthew Burnett realized how difficult it was to find local manufacturers. In an effort to democratize that access, the two started Maker’s Row, an online marketplace that helps small businesses find American factories to make their products. They use AdWords to both establish factory partnerships and find new customers, and YouTube to, as Tanya describes, “put a face behind the products that are made in the United States.” In five years, the company has helped 120,000 small businesses source and create products in 11,000 American factories.

After serving as a U.S. Marine for six years, Nick Baucom founded a company, Two Marines Moving, in Alexandria, Virginia. His goal was to keep his fellow veterans gainfully employed, while giving local residents a moving option they could trust. Today, Two Marines Moving employs more than 100 veterans. They use Search and AdWords not only to find customers, but also to recruit employees. Nick has opened a second location in Florida and hopes to create job opportunities for 500 veterans in the next five years, vowing that “veterans will always have a home here.”

Across the U.S., businesses large and small are using the web to find their customers, grow, and make an impact. We’re proud to be part of their stories.

Posted by Claire Mudd, Director, Americas Small Business Marketing

Custom email, apps and more for Google Domains

Tuesday, October 6, 2015

Last year we introduced Google Domains in the U.S. to make it easy for your business to get online with a domain name and website. We wanted to make finding, buying and managing domains for your business simple, and we partnered with best-in-class website builders like Blogger, Shopify, Squarespace, Weebly and Wix to help you create your site — no technical experience required.

Since then, we have helped people register hundreds of thousands of domain names and create tens of thousands of websites, many of whom are businesses like yours looking to build and expand their online presence. Through your continued feedback, today we’re introducing upgrades to improve the Google Domains experience by adding:

Custom email addresses - create an email address like, you@yourdomain or sales@yourdomain via Google Apps for Work.
Over 90 new domain name endings - purchase domains with new endings like, .life, .world, .business, .cool, .pizza, .gifts, and .football (here’s the new full list).
Domain ownership transfer - allows you to always make sure the right person is managing the right domains (learn more here).

Custom email addresses are a key part of building your online identity. Email addresses such as you@yourdomain help you establish credibility when you communicate with customers. Setting up a custom email address with Google Domains is an optional service for $5/month/user, and with that you’ll also get the full Google Apps for Work productivity suite. Google Apps for Work includes helpful business tools like video meetings, shared calendars, online document editing and 30 GB of file storage.

New domain name endings offer more choice and flexibility as you pick a memorable address for your business website. New endings are continuously opening up to the web, like .legal, .accountant and .services, and can help you create a name that matches who you are and what you do. Check out some of the people on Google Domains already using these new domain name endings: sublimation.kitchen, smilesnap.social, thecooler.ninja, and marcblair.photography.

It’s our mission to help your business easily get online and succeed with a domain name, and we want to make sure we continue to offer you the best tools and experience possible in our beta. So, if you have any input, questions or feedback, please don’t be shy!

See you online at www.google.com/domains.

Posted by Ben Fried, VP and CIO

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