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Tips and tricks for managing your business with Google’s solutions
Making local online advertising easy with Google AdWords Express
Monday, July 25, 2011
(Cross-posted on the
Official Google Blog
,
Inside AdWords
, and
Lat Long
blogs.)
Today, we're officially introducing
AdWords Express
, a faster and simpler way to start advertising online in under five minutes. We first launched this product as Google Boost
last October
for a small number of local businesses. Since then, we’ve continued to improve the product and enabled all U.S. businesses new to online advertising to reach customers with ease. AdWords Express is designed to help local businesses that aren't already AdWords advertisers create effective campaigns—watch
the video
below to see how you can create and run an online campaign from start to finish in just a few clicks:
AdWords Express helps potential customers find your website or
Place page
, and gives you a quick and straightforward way to connect with them and grow your business. You simply provide some basic business information, create your ad, and your campaign is ready to go.
After you sign up, the campaign will be automatically managed for you. AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin. Customers can see your ad whether they’re searching on laptops or mobile phones.
As with all our ad products, you pay only when a customer clicks on your ad. To make things even easier, AdWords Express optimizes your ads to get the most out of your advertising campaign and budget.
Many businesses are already finding success through AdWords, but we know many of you are looking for an easier way to begin advertising online. Visit
www.google.com/awexpress
to sign up or
learn more
about how it works.
Posted by Kiley McEvoy, Product Manager, AdWords Express
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