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Tips and tricks for managing your business with Google’s solutions
Help Desk Hangouts: Reaching the right customers with Google AdWords
Friday, March 30, 2012
Editor’s note
: Each week on the
Google+ Your Business page
, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.
In our latest
Help Desk Hangout On Air
, we discussed
Google AdWords
— how to get started, picking keywords, tracking clickthrough rates, and more!
Dori Storbeck
,
Courtney Pannell
,
Chad Baranik
and
Gina Bucciere
shared some of their tips and tricks for managing a successful AdWords campaign. If you missed it — don’t worry! — you can watch the full hour-long Hangout on the Google Business YouTube channel:
Earlier in the week and during the Hangout, we collected your questions. Here are a few of the things we addressed:
Is there a limit to the amount of AdGroups in one Campaign?
Each campaign can have up to 20,000 Ad Groups.
What is a good CTR? Does my spend affect my CTR?
In general, we consider a good CTR (click-through-rate) to be 1 percent or above on the Search Network. On the Display Network, users are generally at a different point in the buying cycle and, therefore, we expect a much lower CTR. To evaluate the performance of your Display ads, you may want to look at the
Relative CTR
metric.
What are the top 10 things one can do to improve their Quality Score?
Really, the thing to focus on here is ensuring that you have good account structure and that your keyword lists are tightly themed and highly relevant to your ad text and your landing page. Focusing on CTR, which is a large part of Quality Score, can help too.
I noticed my quality score changes from day to day. Should I only be reviewing my score weekly or monthly before making changes?
Quality Score is a dynamic metric that is actually calculated each time your ad is eligible to enter the ad auction. The score that you can view next to your individual keywords is basically a snapshot estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. While Quality Score is an important metric, we’d suggest focusing on some of the other metrics we also covered in the Hangout, like CTR, average position, and conversion tracking.
Do you suggest eliminating all keywords/ads that don't produce conversions over a six month period?
It totally depends on your goals. If, for example, your main advertising goal is to drive conversions and you notice some keywords have been in your account for a while but aren’t helping you achieve your goal, you might consider pausing or deleting those keywords - particularly if you’re paying a lot for those clicks.
Will your keywords with different match types "fight" against each other if they both qualify for the impression?
Essentially, yes. In determining which keyword enters the auction, the AdWords system is going to try to match the keyword that most closely matches the user’s query, but it will also factor in which keyword will be cheapest and get the highest ad position.
It’s not necessary to have all the match types for every keyword in your account. When choosing a match type, think about how users might conduct a search for your business or services, then choose which match type (broad, broad match modifier, phrase, exact) would allow for the most number of users to be able to find you for relevant searches. You can read more about the main keyword matching options
here
, and about the broad match modifier option
here
.
If I had drawn a custom shape before that feature was removed is it possible that I am still targeting that area (the account still shows I am)?
Location targeting by custom shape is no longer supported. If you didn’t select specific targeting areas other than the custom shape before we sunset the feature, the AdWords system would have used your custom shape to match your campaign to the targeting areas (cities, metro areas, states, countries) that best match the area within your previously selected shape.
How do I target just five states? I see most of our sales coming from just these five. I would like to see if that increases my sales.
Within your AdWords account, you’ll want to navigate to the Campaigns tab at the top and then select the specific campaign. Then, on the gray Settings tab for that campaign, under the “Locations and Languages” subtitle, there is a “Locations” section. By clicking the blue Edit link next to “Locations” you can then select specific states (or cities) to target.
To learn more about how to get started with AdWords, visit our
Help Center
or check out the
AdWords Community forum
. And remember to tune in to the live stream of our next Hangout at 11 a.m. PDT Wednesday April 4, when we discuss how to get started on Google Places. We’ll be collecting your Places questions early next week on the
Google+ Your Business page
.
Posted by Dori Storbeck and Courtney Pannell, Global Online Advertising Associates
Learn with Google: Get advice and information to help grow your business
Tuesday, March 27, 2012
Business owners want to understand how online search and marketing works, and make sure they’re getting the most out of the efforts they put in. With that in mind, we’re excited to introduce you to
Learn with Google
. Whether you’re just getting online, interested in marketing, or itching to do more, Learn with Google can help. On the site you’ll find videos, how-to guides, and worksheets, all of which will help you effectively promote your business online.
Here’s an example of the types of resources you can find at Learn with Google. This video shows you
how to connect with local customers online.
Did you know that one out of five Google searches is related to location? This video gives you tips to:
Make your website more local-friendly
Connect with customers on Google+
Bring in customers with reviews
When you’re done with the video you can
download the worksheet
, which will walk you through the process to start reaching more customers in your area.
Posted by Sadie Stoumen, Product Marketing Manager
Help Desk Hangouts: Learn how your business can use Hangouts to engage and collaborate
Friday, March 23, 2012
Editor’s note
: Each week on the
Google+ Your Business page
, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.
In our latest
Help Desk Hangout On Air
, we discussed Google+ Hangouts — a topic many of you wanted to know more about (how to get started, ideas for what to cover in your Hangouts, and so on). With special guests
Teresa Wu
of the
Google Docs
team, and Hangouts power users
Seth David
and
Tom Rolfson
, we talked about how you can use Hangouts to engage customers and collaborate with your teammates. If you missed it, you can watch the full hour-long Hangout on the Google Business YouTube channel (really great tips!):
We collected questions via the Google+ Your Business page and tried to answer as many as we could in the Hangout. Here are a few of the questions we addressed:
Yifat
: If a business page doesn't have many followers and they open a public Hangout, where does it appear and can anyone join (even people who haven't circled them yet)?
A notification to join the Hangout appears only to those who have added the page to their circles (they’ll see it in the Stream), but anyone with the link can join the Hangout.
Thorben
: Are you still planning on making Hangouts On Air available for everybody?
We’re definitely still hoping to make this more widely accessible. Thanks for being patient!
Nadra
: I'm looking forward to using Hangouts for event promotion. I'm curious about the different nuances of launching Hangouts before, during and after an event.
Hangouts are a great way to give others insight into an event, especially during the live show (be sure test the sound quality ahead of time to make sure everything’s a-OK). Before an event, you could use the Hangout to start building interest by giving sneak previews to guests, and after the event, use a Hangout to recap the highlights and showcase follow-up interviews.
Eric
: How can we embed Hangout info on our website? And help people to pre-register? Can we stream the live Hangout to another web property like our web site?
Embedding a Hangout and streaming on your own web property aren’t possible at the moment, but it’s a common feature request that we get from users and one the team is aware of. As for pre-registering, you can ask the followers of your page to leave a comment if they’d like to be invited to attend, or create a
Google form
to collect the names of participants.
Barbara
: I've been using Hangouts quite a bit but even in smaller groups we've struggled with disturbing noise interferences we couldn't really explain. How can we overcome such seemingly mundane but important difficulties?
Make sure you have a dedicated quiet room for participants in the Hangout. Use microphones and headphones to improve sound and audio quality, and ask participants that when not speaking, hit the “Mute” button at the top right of the Hangout screen.
To learn more about how to get started with Google+ Hangouts, visit our
Help Center
. And remember to tune in to the live stream of our next Hangout at 11 a.m. PDT Wednesday March 28, as we discuss how you can help the right customers find your business with
AdWords
. We’ll be collecting your AdWords questions early next week on the
Google+ Your Business page
.
Posted by Vanessa Schneider, Google Places community manager
Google+ page stories: The Pablove Foundation
Thursday, March 22, 2012
Editor’s Note
: This is the sixth in a
series of posts
about small businesses on Google+ and their tips and tricks for managing a great page. Visit our
YouTube channel
to see all the videos in this series and join the discussion on the
Google+ Your Business page
.
Meet
The Pablove Foundation
, whose mission is to fund pediatric cancer research, educate and empower cancer families, and improve the quality of life for children living with cancer. Watch as Jo Ann Thrailkill, Pablove’s Executive Director, uses Google+ to contribute to the global Pablove movement to fight childhood cancer with love.
Google+ Ripples
creates an interactive graphic of the public shares of any public post or URL on Google+ to show you how it has moved through the network. Watch as Jo Ann uses Ripples to discover new supporters of The Pablove Foundation:
Ripples shows you:
Who has publicly shared a post or URL and the comments they’ve made
How a post or URL was shared over time
Statistics on how a post or URL was shared
Want to learn more? Check out our
Help Center
for specific steps on how to use Ripples, and visit the
Google+ Your Business
site for more Google+ tips and tricks. You can watch all our small business stories on
YouTube
.
What interesting people and connections have you discovered through Ripples? Join the discussion on the
Google+ Your Business page
and tag your posts #mybusinessstory.
Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager
Learn how Google can help your business with our new Help Desk Hangouts on Air series
Monday, March 19, 2012
You’re looking to grow your business, and we offer a ton of tools to help you do just that. But sometimes, you need a little help learning all the options and getting started. That’s why this week on the
Google+ Your Business page
, we’ve launched a new series of Help Desk Hangouts On Air to put you in touch with teams who can help you get the most out of our products and features.
What’s a
Hangout On Air
? Well, Hangouts are a video group chat with a limit of 10 participants. Hangouts On Air are special Hangouts that allow you to broadcast that 10-person Hangout to many people and record it for future viewing.
To kick things off, we asked
Justin Cutroni
of the
Google Analytics
team (and author of the blog
Analytics Talk
) to show us how business owners can use Analytics to track their advertising campaigns, website performance and see how users are getting to their site (e-mail, social media, referrals). If you missed it, you can watch the full hour-long Hangout on the Google Business YouTube channel:
Here’s how the video breaks down:
Intros - Hi, Mom! (2 mins)
The basics (25 mins)
What is Analytics?
Why, as a business owner, should I use Analytics?
How do I get started?
How do I read the reporting information? (Here Justin walks us through the features of an active account.)
Q&A (25 mins)
Wrapup (2 mins)
Earlier in the week, we asked you to share with us your Analytics questions — and you had plenty! Here are just some of the questions Justin addressed in the Hangout:
Kenneth
: Is there a threat in respect to data privacy?
We take privacy very seriously at Google. The only person that has access to your Google Analytics data is you. You can also grant other people access to your Analytics data, but that’s up to you.
Martynas
: Is there a plan to update the administration part of GA? We need more levels: creator, administrator, manager, reader.
Excellent feature request, and it relates to the question above. We get this question often and know that the current model is limiting. We are working hard to figure out the best user model for Analytics.
Lea
: When oh when will export to PDF be available in the new version of Analytics?
We hear you! It’s coming back very soon. We’re sorry it’s taken so long to add this feature to the new version of Google Analytics.
Jeremy
: What are the plans for integrating Google Analytics with Site Optimizer?
Another great question. For those of you that don’t know,
Website Optimizer
is a website testing tool. You can use it to test different variations of your website, like landing pages or the checkout process. We’ve heard our users loud and clear that Website Optimizer would be a lot more useful as part of Google Analytics. Stay tuned ...
Connie
: Is there a good WordPress plug-in for adding GA code to a blog?
Plug-ins! Justin’s favorite, we learned yesterday in the Hangout. There are some great ones out there, especially for WordPress. Check out
Google Analytics for WordPress
.
Raphael
: Can you tell us more about the benefits of using Analytics for tracking mobile apps?
You can absolutely
track apps with Google Analytics
. We have two SDKs, one for
Android
and one for
iOS
, that make it easy to track how people use an app. If you’re going to use GA to track apps you should also understand
Event Tracking
and
Custom Variables
. These two features are very useful when tracking apps.
Justin shows us a feature that tells you how often you show up in Google’s organic search results and the number of click-throughs that you get.
To learn more about how to get started with Google Analytics, visit our
Help Center
. And remember to tune in to the live stream of our next Hangout at 11 a.m. PDT Wednesday, as we discuss how to use Hangouts (something a bunch of you guys have asked us to talk about!). We’ll be collecting your Hangout questions today on the
Google+ Your Business page
.
Posted by Vanessa Schneider, Google Places community manager
Google+ page stories: Birds Barbershop
Tuesday, March 13, 2012
Editor’s Note
: This is the fifth in a
series of posts
about small businesses on Google+ and their tips and tricks for managing a great page. Visit our
YouTube channel
to see all the videos in this series and join the discussion on the
Google+ Your Business page
.
Meet
Birds Barbershop
, a collection of five hair salons in Austin, Texas. Jayson Rapaport and Michael Portman dreamed of reinterpreting the old school barbershop for a new generation through affordable, quality cuts, free beer — and now Google+. Watch this pair of big thinking entrepreneurs as they use Google+ to speak directly with their regulars and create a virtual lookbook using Google+ photos.
Google+ Pages
is a great tool for coordinating internal communications. In the video below, see how Michael and Jayson use their page to expand to a new location.
On Google+, users get unlimited photo and video uploads — a great opportunity to show off your business’s space, new merchandise, or a recent event you hosted. Here are some quick tips on how to create albums of beautiful photos to show off your business:
Edit your photos
with basic features like rotating images or using auto-fix. You can use the
Creative Kit
for more advanced edits like adding effects and text to your pictures.
Manage your images quickly by using the photos icon at the top of your Google+ dashboard to
change the share settings
for all of your albums in one place.
Change the visibility
of your albums so you can pick who sees what. For example, you might want to share photo of your products with your customers, and pictures from company events with just your employees.
Want to learn more? Visit the
Google+ Your Business site
, and stay tuned for more Google+ stories and tips from small businesses. Also check out our
Help Center content
for specific steps on how to use photos in your posts. You can also watch all our Google+ page stories on
YouTube
.
How do you use photos and videos on Google+ to better connect with your customers? Join the discussion on the
Google+ Your Business page
and tag your posts #mybusinessstory.
Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager
Go inside with indoor maps on Google Maps for Android
Thursday, March 8, 2012
Google Maps helps you orient yourself in the world around you, and as of a few months ago, began to help you do this indoors as well.
Indoor maps
, a Google Maps feature now available for Android mobile users, shows detailed building floor plans where available. This helps your customers using Android phones figure out where they are and what’s around them in your shop, and enables new customers to check out the layout of your location before they even visit.
Indoor maps were initially released with a limited set of partners (mainly large retailers, airports, and transit stations), and now we’re looking to bring these maps to more places where users might benefit from being able to quickly see floor plans labeled with ATMs, restrooms, departments, and more. You can upload your venue’s floor plan to the
Google Maps floor plans tool
(make sure you have the necessary permissions and follow our
content guidelines
). If accepted, we’ll format it to appear on Google Maps for Android. Your floor plan can be a blueprint, a digital image from your website or a brochure. If you only have a physical copy of the floor plan, you can scan or take a picture of it and use that image instead. Easy!
Sofia Italian Steakhouse, West Roxbury, MA
If your store is located within a larger indoor space, you’re still able to participate. Talk to your property manager or building owner about uploading a floor plan, since improved and more detailed information can help all the businesses in your establishment.
This feature is currently available in the U.S. and Japan — we’ll keep you posted as we expand. For additional questions or information, please email
floorplans@google.com
Posted by Mac Smith, Senior User Researcher
Google+ page stories: Loluma
Wednesday, March 7, 2012
Editor’s Note
: This is the fourth in a
series of posts
about small businesses on Google+ and their tips and tricks for managing a great page. Visit our
YouTube channel
to see all the videos in this series and join the discussion on the
Google+ Your Business page
.
Meet
Loluma
, a team of artists that designs one-of-a-kind events. Sha Sha Harnik leads the team, as they provide design direction and coordination for wedding and event clients. In the video below, see how she uses Google+ not only to create moments, but also to capture and share them with her wedding clients.
Google+ Hangouts
allow you to collaborate through group video chat. Watch Sha Sha hangout with a family of stealthy birthday planners to help them create the ultimate surprise party for their grandma’s 80th birthday.
Try
Hangouts with Extras
for even more collaborative features. With Extras, you can:
Share your screen
. With screen sharing, you can let other Hangout attendees see what’s on your screen. Want to share a website with your colleagues, or a design you’re working on with clients? Just select the “Share screen” button at the top.
Collaborate on documents in real time
. You can share notes and even work on documents at the same time. Perfect for brainstorming sessions!
To get started, select the “Start a hangout” button on the navigation bar along the right. In the yellow bar at the bottom of the pop-up window, select “Hangouts with extras,” and get started!
Want to learn more? Visit the
Google+ Your Business site
, and stay tuned for more Google+ stories and tips from small businesses.
How do you use Hangouts to collaborate with your co-workers and customers? Join the discussion on the
Google+ Your Business page
and tag your posts #mybusinessstory.
Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager
Introducing the Learn with Google Webinar Program
Monday, March 5, 2012
(
Cross-posted on the
Inside AdWords
blog
.)
At Google, one of our goals is to help make the web work for your business. Today weíre introducing the
Learn with Google webinar program
that does just that, by sharing best practices and tips across a variety of products, including search ads, mobile ads, display ads, YouTube and Google Analytics.
Weíre kicking off the program with eight live webinars in March:
March 13 at 10am PDT: 5 Tips to Start Marketing your Business with Video
March 14 at 10am PDT: Introduction to the Google Display Network
March 15 at 10am PDT: GoMo: Mobilize your Site and Maximize your Advertising
March 20 at 10am PDT: Understanding Mobile Ads Across Marketing Objectives
March 21 at 10am PDT: Reaching Your Goals with Google Analytics
March 22 at 10am PDT: GoMo for Publishers
March 27 at 10am PDT: Manage Large AdWords Campaigns with Less Effort
March 28 at 10am PDT: 3 Tips to Get More out of your Video Advertising Campaigns
Check out our new
webinar page
to register for any of the sessions or to access on-demand webinars. Weíll be adding new webinars as theyíre scheduled, so check back regularly for updates. You can also stay up-to-date on the schedule by downloading our
Learn with Google Webinar calendar
to automatically see upcoming webinars in your Google Calendar.
Whether your goal is to engage the right customers at the right time, make better decisions faster, or get the most from your marketing dollars, we hope that youíll use these tips and how-toís to maximize the impact of digital and grow your business. Weíre looking forward to having you join us!
Posted by Erica Tsai, Product Marketing Manager
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