Google Small Business: September 2012

SMB Newbie Hangouts on Air: Driving phone traffic

Friday, September 28, 2012

Editor's note: This is our fourth post in a series on SMB Newbie Hangouts on Air, where experts on the AdWords support team are hosting short Hangouts on Air to walk SMBs through AdWords-related topics. Here on the Google and Your Business Blog, we'll be providing a wrap-up of the Hangouts. This particular post is cross-published from the AdWords Google+ page. call extensionscall metricsnifty resource about mobile adsGoogle Business YouTube channel Help CenterAdWords Community forum11 a.m. PDT, October 11Posted by Courtney Pannell and Will Lindemann, AdWords Team

Social that Adds Up

Tuesday, September 25, 2012

Cross-posted from the Google Analytics BlogHootSuite Enterprise

Find something you can measure (micro or macro-conversions) and sprint in that direction. Focus on how separate channels can drive different types of site actions, which can be tied to a value you determine.

Measure success criteria directionally. Benchmarks are uncommon and do not necessarily translate across products, services or industries.

Create your social posts with a measurement goal in mind. Be sure to include a call to action to inspire your audience to act.

Understand and connect with your audience differently across the different networks. Try not to post the same thing on each platform, customize and use what works best.

+AdamSingerhereSource: Socialnomics, 2009Posted by the Google Analytics Team

Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs

Monday, September 24, 2012

Cross-posted from the Official Google Blog400 million entrepreneurs across 54 countriesGoogle for Entrepreneurs

Partnerships with strong organizations that serve entrepreneurs in local communities

Google-led programs to bring our teams and our tools directly to entrepreneurs

Placing relevant Google tools in the hands of startups as they are getting off the ground and ready to scale

annual journey of entrepreneurshipiHubLe CampingWomen 2.0Startup WeekendIdea VillageCommunitechTetuan ValleyBranson Centre of EntrepreneurshipCouncil Bluffs Chamber of Commercefollow us on G+Posted by Mary Grove, Head of Global Entrepreneurship Outreach

Help Desk Hangouts: Administrative Assistant Community

Friday, September 21, 2012

Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features. Help Desk Hangout On AirAdministrative Assistant CommunityGoogle and Your Business YouTube channel Check out the video description on the YouTube page for a minute-by-minute breakdown. What was the inspiration behind creating the Administrative Assistant Community? Who can join the discussion? Is it limited to paying Google Apps customers, or “official” administrative assistants? Posted by Dori Storbeck, Hangouts and Chat CM and Jade Wang, Google+ Local CM

Getting America’s businesses online

Wednesday, September 19, 2012

Editor's note: This article is cross-posted from the Google Official Blog.Ninety-seven percentgrow 40 percent faster and are nearly twice as likely to create jobsTexas Get Your Business Online

America Get Your Business OnlineASBDCScoreIntuit www.AmericaGetOnline.cominvite them to the webPosted by Scott Levitan, Director of Small Business Engagement

Ocado whets users’ appetites through innovative Google+ features

Tuesday, September 18, 2012

Ocadosocial extensionsHangoutsTrue View ads167k engaged views50k to 230kimagesGoogle+ badgeherePosted by Natalia Cano, B2B Google+ EMEA

SMB Newbie Hangouts on Air: Optimizing your account to generate sales

Monday, September 17, 2012

Editor's note: This is our third post in a series on SMB Newbie Hangouts on Air, where experts on the AdWords support team are hosting short Hangouts on Air to walk SMBs through AdWords-related topics. Here on the Google and Your Business Blog, we'll be providing a wrap-up of the Hangouts. This particular post is cross-published from the AdWords Google+ page. Google and Your Business YouTube channel Help CenterAdWords Community forum11 a.m. PDT, Thursday, September 27
Posted by Courtney Pannell and Will Lindemann, AdWords Team

Social that Adds Up: Performance and Measurement

Friday, September 14, 2012

Cross-posted from the Google Analytics BlogRegister todayAdam Singer Sources: Google Research 2012; Google internal data Posted by the Google Analytics Team

Building your business online: Advice from the start-up community

Wednesday, September 12, 2012

Business & Leadership Conference If you can do humor well, do it. The winning team had a very down-to-earth charming video introducing themselves and their product. It really made you root for them. The thing that I was generally most critical about was the tendency of all of the contestants to oversell their product and the world-changing nature of them. Grandiose claims just make me skeptical. Stick to the new, interesting innovation that they provide, but don't overhype. The worst thing is to have the 'infomercial' aroma.BudiBarCapsule PenTaskliteWhat was the most valuable piece of advice you took away from the panel?Joe Cote: Michael McCarthy: What advice would you give to other new entrepreneurs?Jim Hohl: Michael McCarthy:
Posted by Brandon Feldman, Accelerate with Google team

Manage your business on-the-go with Google Drive app updates

Monday, September 10, 2012

Editor's note: Google Drive is a place where you can create, share, collaborate, and keep all of your stuff. From spreadsheets of orders to meeting notes, Google Drive lets you manage all your business files in one place. Now you can do even more with updates to the Google Drive mobile app. This post is cross-published from the Google Official Blog. Updates for iOS

Updates for Android More to come...
Posted by Anil Sabharwal, Senior Product Manager

Help Desk Hangouts: Visual Storytelling with Google for Nonprofits

Friday, September 7, 2012

Editor’s note: Each week on the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.+Google for NonprofitsGoogle+ Your Business Check out the video description on the YouTube page for a minute-by-minute breakdown.Where can I find some resources business or nonprofits can use to create compelling visuals, like maps?pagehereWhat strategies and kinds of posts do you find to be successful on the Google for Nonprofits page?Posted by Jade Wang, Google+ Local Community Manager

A Second Slice of Social Media with King Arthur Flour

Thursday, September 6, 2012

Meet King Arthur Flour, America’s oldest flour company. Founded in 1790, King Arthur Flour is now an employee-owned company that offers everything from baking products to educational baking programs—all with the mission to “inspire, educate and bake.” PJ Hamel, King Arthur Flour’s resident writer, shows how Google+ helps the company share the joy of baking with people all around the world. Read More...invite on Google+

Posted by the Google and Your Business Blog team

Google's solutions fit the bill for Fashion Week businesses

Wednesday, September 5, 2012

Digital Media Rules the Runway at Fashion Week

More than 30 fashion shows are streaming live on the YouTube Live from the Runway channel, sponsored by Maybelline, giving you front row access from your living room.

Lucky Magazine’s Fashion Week Photowalk: +LuckyMagazine is hosting a Fashion Week photowalk. All week long, bloggers, designers and Lucky editors will be uploading exclusive, behind-the-scenes photos. You can add this public Google+ Event to your calendar.

On September 7th, +TeenVogue Director +EvaChen212, and LYST are hosting an exclusive pre-show Hangout with designer Rebecca Minkoff on LYST’s page.

Paris Vogue Fashion’s Night Out: +VogueParis will be posting “Live-GIFs” of the event on their +Page, where notable guests, models and VIPs will have their images turned into GIFs, ready to be shared across the web. This is in addition to their 3H YouTube live broadcast, available on the Vogue Paris YouTube Channel or on www.vogue.fr.

Searching for style

Young designers aspiring to make their fashion week debut are hitting the books. Searches for [fashion class] are up 10% in the last month, with most searches coming from California, while searches for [fashion school] are up 60% and highest in New Jersey. [SIDE NOTE: searches for fashion class are also up 15% year over year, fashion school up 10% year over year]

Fashion Week is about walking the walk. The nation’s next top model might from from North Carolina. Folks there searched for [modeling school] more than any other state this year, with searches jumping 35% in the last month.

Everyone wants to look top-notch for the runway, or rather, to watch the runway. Searches for [what to wear to a fashion show] have doubled in the past month. What’s the trendiest state? Folks from Illinois searched for [fall fashion trends] more often than those in any other in the past month. Searches have grown 60% in the last month.

Searches for [fashion week schedule] up 140% in the past month. Searches for [fashion designers] up 20% in the past month.

Small Business

SMB Newbie Hangouts on Air: Driving phone traffic

Social that Adds Up

Celebrating the spirit of entrepreneurship with the new Google for Entrepreneurs

Help Desk Hangouts: Administrative Assistant Community

Getting America’s businesses online

Ocado whets users’ appetites through innovative Google+ features

SMB Newbie Hangouts on Air: Optimizing your account to generate sales

Social that Adds Up: Performance and Measurement

Building your business online: Advice from the start-up community

Manage your business on-the-go with Google Drive app updates

Help Desk Hangouts: Visual Storytelling with Google for Nonprofits

A Second Slice of Social Media with King Arthur Flour

Google's solutions fit the bill for Fashion Week businesses

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