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Tips and tricks for managing your business with Google’s solutions
New Learn with Google Summer Webinar Series
Monday, July 22, 2013
At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.
Upcoming live webinars:
July
[Shopping]
Google Shopping 101: Overview of Shopping & Product Listing Ads
[Search]
Improving Your Search Campaigns with Remarketing Lists for Search Ads
[YouTube]
Driving Direct Response with Video
August
[Shopping]
Google Shopping 201: Product Listing Ad Optimization Essentials
[Shopping]
Google Shopping 301: Advanced Optimization Tactics
[Search]
Taking Advantage of New AdWords Features
[YouTube]
Building your Business with YouTube Video Ads
[Social]
Kick-Starting Social with Google+
September
[Display]
Planning Display Campaigns with the New Display Planner in AdWords
Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern.
Visit our
webinar site
to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our
Learn with Google calendar
to your own Google calendar to automatically see upcoming webinars.
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!
Posted by Erin Molnar, Marketing Coordinator, Learn with Google
Creating your next channel just got a lot easier
Thursday, July 18, 2013
Cross-posted with the
YouTube Partners & Creators Blog
.
Previously, every channel you created needed to have its own Google account login. If you’re a creator that manages many channels, you might even have a spreadsheet to organize the various email addresses and passwords you use to log in to your channels.
We made a significant improvement to the multiple channel management experience recently when we launched the option to
connect your existing channels with a Google+ page
. Google+ page connected channels have
enhanced channel management features
that allow you to manage up to 50 channels with a single login, and multiple individuals can manage your channel with their own logins.
Now, when you sign up for a new channel you’ll have an option to create this new channel connected with a Google+ page. This will allow you to create new channels using a Google account that you already use to manage your other channels and Google+ pages. This is a significant simplification of the channel signup process, so we encourage you to take advantage of this when you’re creating new channels going forward.
Create a new channel connected to a new Google+ page
1.Sign in to a Google account that you use individually - maybe it’s a Google account you already use to manage other channels and Google+ pages, or it’s the Google account you use in the YouTube Content Manager.
2.Go to
www.youtube.com/channel_switcher
and click Create a new channel.
3.Provide a name for your new channel and Google+ page, and click Done to complete the signup process. Remember, channels connected with Google+ pages can have names that include spaces and punctuation if that’s what you want.
Create a new channel connected to an existing Google+ page
1.Sign in to a Google account that is the
manager or owner
of the Google+ page with which you want your new channel to be connected.
2.Go to
www.youtube.com/channel_switcher
and click the name and avatar of the Google+ page for which you want to create a new channel.
3.You’ll be asked to confirm you want to create a new channel for this page, so click OK to complete the signup process.
Additional tips for your new channel
You can add others as a manager of the new channel and page (
instructions
). Remember, we encourage everyone to use their own logins to manage channels, rather than using shared logins!
Your new channel URL will look something like the URL below, so if you’d like a custom URL that is easier to remember,
follow these steps
.
Posted by Brett Hobbs, Staff Software Engineer, recently watched
Anchorman - 8 Bit cinema!
Google Databoard: A new way to explore industry research
Thursday, July 11, 2013
Cross-posted with the
Google Research blog
.
It’s important for people to stay up to date about the most recent research and insights related to their work or personal lives. But it can be difficult to keep up with all the new studies and updated data that’s out there. To make life a bit easier, we’re introducing a new take on how research can be presented. The
Databoard for Research Insights
enables people to explore and interact with some of Google’s recent research in a unique and immersive way. The Databoard uses responsive design to to offer an engaging experience across devices. Additionally, the tool is a new venture into data visualization and shareability with bite-sized charts and stats that can be shared with your friends or coworkers. The Databoard is currently home to several of Google’s market research studies for businesses, but we believe that this way of conveying data can work across all forms of research.
Here are some of the things that make the Databoard different from other ways research is released today:
Easy to use
All of the information in the Databoard is presented in a bite-sized way so that you can quickly find relevant information. You can explore an entire study or jump straight to the topics or data points you care about. The Databoard is also optimized for all devices so you can explore the research on your computer, tablet or smartphone.
Meant to be shared
Most people, when they find a compelling piece of data, want to share it! Whether it’s with a colleague, client, or a community on a blog or social network, compelling insights and data are meant to be shared. With the databoard, you can easily share individual charts and insights or collections of data with anyone through email or social networks, just look for the share button at the top of each chart or insight.
Create a cohesive story
Most research studies set out to answer a specific question, like how people use their smartphones in stores, or how a specific type of consumer shops. This means that businesses need to look across multiple pieces of research to craft a comprehensive business or marketing strategy. With this in mind, the Databoard lets you curate a customized infographic out of the charts or data points you find important across multiple Google research studies. Creating an infographic is quick and easy, and you can share the finished product with your friends or colleagues.
The databoard is currently home to six research studies including
The New Multi-screen World
,
Mobile In-store shopper research
and
Mobile search moments
. New studies will be added frequently. To get started creating your own infographic,
visit the Databoard now
.
Posted by Adam Grunewald, Mobile marketing manager
Maketing 101 - Free Class on Creating Your First AdWords Campaign
Wednesday, July 10, 2013
Want to reach potential customers online, but not sure how? We’ve got good news. Starting July 22, the AdWords Guides to Success Team willl be offering Marketing 101, our first-ever massive open online course (MOOC).
Register now!
The free course is for businesses who haven’t yet started advertising online or are just learning how it works. Over the course of three weeks, the class will help you understand the basics of online advertising, how it can help your business, and prepare you to start an online advertising campaign with AdWords.
Course highlights include:
Help thinking about your potential customers and business goals, and how to translate those goals to an online advertising campaign
Examples of businesses that can use online advertising
Interactive office hours with AdWords experts and opportunities to connect with other students
The course will also offer videos, quizzes, a worksheet, and links to additional resources and help. Here are the details:
What: Marketing 101, a massive open online course
Audience: New advertisers
When: July 22 - August 9
Requirements: Email address and a computer
Interested?
Sign up for the course here.
Posted by AdWords Guides to Success Team
Analytics Hangouts on Air Series: How AdWords and Analytics Work Together
Tuesday, July 2, 2013
AdWords Specialists hosted a Hangout on Air earlier as the first installment of the Analytics Hangouts on Air series.
During the Hangout, we talked about how to link AdWords and Analytics so that you can view Analytics data in AdWords and view AdWords data in Analytics. To further differentiate yourself in the marketplace, we talked about how to use bounce rates and other important Analytics data to optimize your AdWords account. Lastly, we looked at how to important goals from Analytics into AdWords.
To watch the full 23-minute Hangout on Air, visit the
Google Business YouTube channel
.
To learn more about Analytics, visit our
AdWords Help Center
, visit our
Analytics Help Center
, or call us at 866-2-GOOGLE if you already have an AdWords account.
Posted by AdWords Specialists Derek Werdenberg, Tiffany Ho, and Joe Abernethy
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