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Tips and tricks for managing your business with Google’s solutions
Create offers in minutes and reach customers on Google Maps with Google Offers
Thursday, October 24, 2013
Back in July we announced new ways for consumers to
discover offers with Google
. Today we’re introducing an updated self-service tool for all businesses in the U.S. to easily create offers and attract customers to their stores. Using the simple offer creation tool, businesses can create their offer in minutes and showcase it to local customers across Google, including Google Maps.
Create your offer in minutes and see it go live in just a few hours
With the updated creation tool, which is rolling out within the next week, you can create your offer in minutes. Simply choose the type of offer you’d like to create and assign a budget.
Unlike traditional promotions or coupons, Google Offers will show your offer to customers based on their location, what they like, and what they're looking for. You'll only pay when a customer saves your offer, and you keep the full value of the sales you make.
Reach the right customers, at the right time, now through Google Maps
With this launch, your offer can reach customers on
Google Maps
when they are searching for places nearby or looking for local businesses like yours. Your business will be prominently displayed with a blue tag icon next to it, alerting customers to your offer.
Once a customer saves your offer, we’ll bring them to your door by sharing an offer reminder when they are near your store. We can help remind them when your offer is expiring too, through email and mobile alerts. Just create the offer; we’ll take care of the rest. To get started and drive more traffic to your store, visit
Google Offers
.
Posted by Gayathri Rajan, Director of Product Management, Google Offers
Saying thank you to our Google Top Contributors
Monday, October 21, 2013
Cross-posted with the
Official Google Blog
.
Every day, Google
Top Contributors
from around the world share their product expertise with people in
Google’s official forums
, from sharing helpful tips to answering burning user questions. Top Contributors not only help users directly, they champion user feedback, which gives our teams valuable insight on opportunities for improvement across various products. They contribute to 250 product communities in 26 different languages, and their expertise touches hundreds of millions of users each year. These Top Contributors are a critical part of the Google family and we brought many of them together at this year's
Top Contributor Summit
to say thank you.
Building on our
first
summit in 2011, we kicked off the second Top Contributor Summit last week near Google’s headquarters in Mountain View, Calif. Over three days, Top Contributors came together to discuss their favorite Google products, meet with our engineers and product managers, see demos of new products and collaborate with fellow Top Contributors.
Sebastian Miśniakiewicz, Top Contributor in the Webmasters Polish forum, talks with Program Manager Oahn Nguyen and Map Maker Program Manager Nicole Drobeck
Top Contributors met with product managers and community managers to learn the latest about some of Google’s products, and had the unique opportunity to give their feedback directly to the product team. They also sat down with designers and support team members to discuss the long and short-term vision for various products. Multi-product Top Contributor Manny Barwin (known as “The C Man” in our forums) said, “what impressed me most was the interest taken in our feedback.”
Yogi Anand, Docs Top Contributor from Michigan, tries Google Glass
Top Contributors also got a sneak peek at recently released Google products. After hearing a presentation directly from the Google Glass team, each Top Contributor was given the opportunity to try Glass for themselves. AdWords Top Contributor Adam Briggs said, “I found the best part was being able to try out Glass; it's such an awesome product and I'm really looking forward to it becoming public."
We also put on several social events where the group was able to meet Googlers, chat with their fellow Top Contributors, and have a little fun!
Top Contributors play air hockey during a social event at the San Jose Convention Center
Photograph by Paciano Triunfo
We had a great time at the summit saying thanks to our Top Contributors for all they do for our users. If you’re interested in becoming a Top Contributor, get started by becoming active in your favorite Google product’s
forum
or
learn more
about the Top Contributor Program.
Top Contributors and Googlers show their excitement on campus
Photograph by Paciano Triunfo
Posted by Sarah Claxton Deming, Top Contributor Summit Organizer
New Learn with Google Fall Webinars
Wednesday, October 16, 2013
We’re excited to share our fall series of Learn with Google webinars. These web events will demonstrate how to use digital marketing to build brand awareness and give you the tools you need to drive sales. This season we’re focusing on Search and Display, two fundamental building blocks for digital marketing. We will be introducing new tools, as well as providing tips for existing ones. Every webinar is led by Google product experts and includes time for live Q&A. Sign up to start becoming a smarter digital marketer today.
Upcoming webinars:
October
17 [Wallet]
Maximize mobile conversions with Google Wallet Instant Buy
22 [Search]
Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal
23 [Shopping]
Google Shopping - Mobile/Local
29 [Mobile]
Driving More Revenue from App Installs
November
7 [Display]
A Creative Approach to Engage with Your Customers Online
13 [Search]
Measuring Conversions Across Devices
14 [Display]
Three Strategies to Increase Customer Engagement with Your Brand
19 [Mobile]
Building Multi-Screen Websites
21 [Search]
Increase Relevancy with New Ad Formats and Extensions
December
3 [Search]
Using Your Cross-Device Conversion Data
11 [Search]
Improving Search Ad Relevance with Creative Optimizations
Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern,
Visit our
webinar site
to register
for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our
Learn with Google calendar
to your own Google calendar to automatically see upcoming webinars.
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!
Posted by Matt Ludwig, Marketing Coordinator, Learn with Google
Helping small businesses grow on the web: Teaming up with Chase for Mission Main Street Grants
Tuesday, October 1, 2013
We know that every small business has big ideas for what they want to do next. Maybe you’d like to expand your store, hire more employees, or launch a new product line. Today, we’re working with Chase’s
Mission Main Street Grants
program to help small businesses across America bring some of those ideas to life. Twelve businesses will each get a $250,000 grant from Chase, as well as a Chromebook Pixel, and a trip to Google for a two-day small business marketing workshop with Google experts.
We know how important the web can be to help small businesses grow, so we worked with Chase to provide a Social Media Toolkit on
www.MissionMainstreetGrants.com
. The toolkit shares tips that every business can use, like best practices for digital marketing and social media, as well as how to make the most of online advertising and analytics. Small businesses can also take advantage of a special AdWords Express offer to help them reach new customers.
The program is open to current businesses that have been operating for at least two years and have less than 100 year-round full-time employees. Businesses must receive at least 250 votes to be eligible for a grant. The deadline to apply is October 31, 2013, and voting is open from October 1-November 15, 2013. You can find out more information about the program and eligibility requirements at
www.MissionMainstreetGrants.com
. There you can also check out a Google Hangout with some of last year’s grant recipients sharing how they used social media to rally support and improve their applications.
The web opens up countless opportunities for small businesses to grow and reach new customers, and we’re excited to see your great submissions. Good luck!
Posted by Jon Kaplan, Vice President of US Sales & Operations
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