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Tips and tricks for managing your business with Google’s solutions
We’re #AllForSmallBiz This National Small Business Week
Thursday, April 21, 2016
We’ve all been there: It’s Taco Tuesday and you promised to bring that new smoky hot sauce everyone’s talking about, but you have no idea where to find it. Ten years ago, you would have had to drive home and search for a store on your desktop computer or call a friend for help. Today, you can solve the problem just by grabbing your phone and saying “OK Google…”
As a result, you shop differently now, and so do your customers. Most people research online before buying anything – and 93% of people who search on their phone go on to make a purchase.
1
As a small business owner, you want your customers to be able to find you, so you need to be there during the moments when they’re looking for something you have to offer. And we’re here to help. During National Small Business Week (May 1-7), Google is excited to help every business get online and every community show they’re #AllForSmallBiz. We’re partnering with organizations all over the country – from Alaska to Iowa to Puerto Rico – to host hundreds of workshops to help you learn how to get your business online and you’re invited:
google.com/smallbusinessweek
.
In these local workshops, we’ll show you how you can reach your customers in those important moments. You’ll learn how to update your information on Google Search and Maps, build a no-charge mobile-optimized website and more, so that you can connect with people no matter where they are or on which device they’re searching.
Can’t make a workshop in person? Starting May 1, Google will offer a collection of online resources to help small business owners learn how to get on the web and in front of customers who are searching online and on the go.
The time is now. Consumer behavior is changing quickly, but more than half of all small businesses don’t have a website.
2
Join us and learn how to get your business online so that you can be found when customers are searching and shopping – no matter what device they use. Sign up for a workshop at
google.com/smallbusinessweek
. From our team to yours, Happy Small Business Week!
Claire Mudd, Head of Americas SMB Marketing
1. Google/Nielsen, "Mobile Path to Purchase" study, November 2013
2. Google/Ipsos, "Survey of businesses with under 250 employees", October 2013
An Expansion Update on Home Service Ads
Friday, April 15, 2016
The unexpected pipe leak, the key locked inside, the mess after a big housewarming, we've all been there. It's in these moments that people need quick and reliable help from someone they trust. If you’re a home services business owner, then people are turning to Google everyday to find professionals like you: plumbers, locksmiths, home cleaners and more.
Last year we
introduced
a new way for small businesses in the San Francisco Bay Area to offer home service solutions on Google. So far, thousands of people in the region have connected with qualified business owners through the format.
In San Jose, Ishmael Chandler's local plumbing service is growing quickly after using Home Service Ads for less than one year. "Home Service Ads have really helped us grow our business - since starting, we've seen a 20-30% increase in our overall business. As the program has grown throughout the year, we've seen better and better returns," he said.
We want to offer business owners like Ishmael the chance to connect with potential customers on Google, and that’s why we’re actively preparing to expand the availability of the experience to residents and business owners in Sacramento, California. In addition to the four types of services we’ve added in the past year -- plumbers, locksmiths, home cleaners and plumbers -- we’re also introducing two more highly requested categories of providers: HVAC services and electricians.
If you serve residents of Sacramento, visit
google.com/homeserviceads
to learn more about how we can help you reach more customers. We'll see you there!
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