Google Small Business: May 2017

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Four ways the web supports small business growth – new research from Deloitte

Tuesday, May 16, 2017

Small businesses are the backbone of our local economy, and they make our communities special. Businesses are revitalizing their towns, creating jobs, and shaping their communities—one customer and employee at a time.

We wanted to better understand the web’s role in helping small businesses grow in today’s economy, so we recently commissioned new research with Deloitte. The study found that the use of digital tools (such as websites, analytics, and online marketing) positively impacts small business growth in four key ways: reaching new customers, reaching new markets, growing faster, and creating jobs.

Reaching more customers
Digital tools help small businesses reach more customers at every stage of the purchase process. In fact, Deloitte’s research found that small businesses using advanced digital tools such as web analytics and online video, were almost 3x as likely to have increased customer interest, like calls and leads. They were also more than 3x as likely to have seen more sales inquiries, like foot traffic and orders, in the last year. Wichita Furniture in Wichita, KS has experienced these highly qualified leads first-hand. Their website traffic increased almost 50 percent in 2016, and they attribute the lion’s share of this growth to online advertising.

“...[Online advertising] brings quality customers through our doors—people who have seen our products and know what they’re looking for. As a result, we’ve seen a drastic increase in our sales per guest.”

- Jay Storey, President & Founder, Wichita Furniture

Reaching new markets
The web can open up new markets to small businesses, whether they’re across the country or across the world. Deloitte’s research found that digitally advanced small businesses are 3x as likely to have exported in the last year. That’s what Jim and Kelley Hobart discovered with their company Alpaca Direct, based in Hayden, ID. Digital resources like online video and cloud-based communication tools connect Alpaca Direct to customers across the globe.

"There are a lot of people all over the world who don't have a local yarn shop. We want to become their local yarn shop even though we're all the way here in Idaho."

- Kelley Hobart, Co-Owner, Alpaca Direct

Growing faster
Digitally advanced small businesses experienced revenue growth that was nearly 4x as high as the previous year. Businesses like Kaleidoscope Hair Products based in New Orleans, LA, are growing faster because of the web. In 2016, Kaleidoscope reached more than 43,000 customers and doubled their revenue from the previous year.

"We went from selling no products to having a full warehouse, exponential growth, and distributors all around the world."

- Jesseca Dupart, Owner and CEO, Kaleidoscope Hair Products

Creating jobs
Digitally advanced small businesses are job creators. In fact, they were nearly 3x as likely to have created new jobs in the last year. Dreamstyle Remodeling, based in Albuquerque, NM, is a job creator in their community. They have been growing 34 percent annually since 2013 and expect to reach $100 million in sales this year. Since developing their digital strategy, Dreamstyle has added 250 employees to keep pace with their growth. They plan on hiring another 500 people to support their expansion in two additional locations by 2020.

"We think [our 2020 plan] is possible... And the web and Google tools are going to be critical to that growth."

- Larry Chavez, CEO, Dreamstyle Remodeling

This is a glimpse into how small businesses are growing using digital tools. Read the full results from the Deloitte research study.

To learn how your business can get online and grow, check out new resources available through our Get Your Business Online program.

Posted by Soo Young Kim, Small Business Outreach

Across the U.S., businesses are using the web to grow

Wednesday, May 10, 2017

When their 10-year-old daughter asked if she could raise alpacas on the family ranch, Jim and Kelley Hobart figured, “Why not?” They welcomed the animals onto their land and soon thereafter discovered the many benefits of alpaca wool. It was soft, durable, warm and eco-friendly—it had to be shared with the rest of the world. To the delight of their daughter and alpaca lovers everywhere, the Hobarts launched Alpaca Direct in 2005, producing quality yarns and apparel made from the unique fiber.

Jim and Kelley never imagined that a curious request from their youngest daughter would transform into a full-fledged business, or that a small storefront in Hayden, ID, would become a popular travel destination for knitting enthusiasts worldwide. Yet today Alpaca Direct is at the heart of a vibrant and global knitting community. With the help of the web, they’ve brought the warmth of alpaca wool to more than 100,000 customers across 30 countries. As Kelley says, “With Google tools, we can do that, and [customers] can be part of our community.”

In 2016, Google’s search and advertising tools helped provide $222 billion of economic activity for 1.5 million businesses, website publishers, and nonprofits across the U.S. Our 2016 Economic Impact Report explores that economic impact state-by-state and the local businesses that are helping to drive it.

While working on a small leather goods line in New York City, Tanya Menendez and Matthew Burnett realized how difficult it was to find local manufacturers. In an effort to democratize that access, the two started Maker’s Row, an online marketplace that helps small businesses find American factories to make their products. They use AdWords to both establish factory partnerships and find new customers, and YouTube to, as Tanya describes, “put a face behind the products that are made in the United States.” In five years, the company has helped 120,000 small businesses source and create products in 11,000 American factories.

After serving as a U.S. Marine for six years, Nick Baucom founded a company, Two Marines Moving, in Alexandria, Virginia. His goal was to keep his fellow veterans gainfully employed, while giving local residents a moving option they could trust. Today, Two Marines Moving employs more than 100 veterans. They use Search and AdWords not only to find customers, but also to recruit employees. Nick has opened a second location in Florida and hopes to create job opportunities for 500 veterans in the next five years, vowing that “veterans will always have a home here.”

Across the U.S., businesses large and small are using the web to find their customers, grow, and make an impact. We’re proud to be part of their stories.

Posted by Claire Mudd, Director, Americas Small Business Marketing

Let’s Make Work Better

Thursday, May 4, 2017

In 1998, Google was a small start-up being run out of a garage. As we’ve grown over the past nearly 20 years, we’ve experimented a lot with our workplace culture and management practices. A few years ago we started sharing what we’ve learned — what works and what doesn’t — on our re:Work website.

This National Small Business Week, we’ve compiled some of the re:Work guides that we think are most helpful for small business owners to help you do what you do even better:

Hiring. Small business owners report that finding and keeping qualified employees is one of the top ten issues keeping them awake at night.1 See how to make every step of the hiring process more effective:

Managers. We gathered insights from surveys, studies, and on-the-ground conversations with employees about what makes a great manager. Learn from what we found:

Teams. In the modern workplace, most productive work happens in teams. Google did a deep dive into workplace culture and structure to find out what improves a team’s performance. Check it out: Understand team effectiveness

Setting Goals. Research has shown that when businesses commit to a goal, everyone’s performance can improve. At Google we set and track “Objectives and Key Results” (OKRs). Learn more: Set goals with OKRs.

For even more ideas, keep up with re:Work’s weekly blog, where we’ll be sharing new content focused on the needs of small businesses. You can also get inspirational content delivered to you by signing up for our monthly newsletter.

Posted by the Google re:Work Team

1National Federation of Independent Businesses, NFIB Small Business Problems and Priorities, 2016.

This National Small Business Week, Build Your Online Skills with Lessons from the Pros

Monday, May 1, 2017

The web is helping small businesses grow. As the place where people turn to learn, discover, find, and buy things, it’s connecting customers to small businesses and small businesses to customers. Being online can have a big impact–in fact, businesses that are online grow 40 percent faster and are twice as likely to create new jobs than those that remain offline.1

We see the power of the web working for American small businesses. Millions of small businesses are found on Google Search and Maps every single day across the nation.

With a little bit of elbow grease and the help of technology, we believe every business can grow online. So together with our partners, we’re continuing our mission to help make that happen. Through our Get Your Business Online initiative, we’re bringing together free resources and tools to help you this National Small Business Week and beyond.

Learn from the pros through bite-sized lessons Build your online business and marketing skills with five-minute lessons from Primer, our free mobile app. To celebrate National Small Business Week, we’re happy to announce new lessons created by small business experts Anita Campbell, John Jantsch, Ramon Ray, and Rhonda Abrams. Each has created a special lesson from their decades of experience working with and coaching small businesses. We’re also excited to share new web-based lessons.

Get your business online Be where your customers are. Get your free listing on Google Search and Maps. Show pictures of your business, list your hours, and add your phone number so customers can just click to call you or get directions. Businesses with complete listings are considered twice as reputable.2 Use this handy tool to get started.

Make sure your website works on mobile Did you know that more than half of all Google searches happen on mobile phones? Mobile shoppers want quick results–53 percent say they’ll wait no more than three seconds before abandoning a site.3 How fast does your website load? Use the free Test My Site tool to see how well your site works on mobile. We’ll email you a personalized assessment with specific recommendations on how to make it better.

Want even more? During National Small Business Week (and throughout the year), Google and our partners are hosting in-person workshops to help you grow your business online. Find a workshop near you.

Small businesses are the heart of our communities. Thank you for making the places we call home, home.

Happy National Small Business Week. www.google.com/smallbusinessweek

Posted by Soo Young Kim, Head of Marketing, Get Your Business Online

1 BCG Report, The Connected World: The $4.2 Trillion Opportunity, March 2012.
2 Google/Oxera, The Benefits of Complete Business Listings, December 2014.
3 Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, March 2016. Think With Google.

Small Business

Four ways the web supports small business growth – new research from Deloitte

Across the U.S., businesses are using the web to grow

Let’s Make Work Better

This National Small Business Week, Build Your Online Skills with Lessons from the Pros

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