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Tips and tricks for managing your business with Google’s solutions
Answer customer questions on Google
Thursday, August 24, 2017
Planning a visit to a local business can raise questions ranging from “Does this restaurant provide high-chairs?” to “What accessibility accommodations does this B&B offer?” When looking for answers, 82% of people turn to search engines, but they often have a hard time finding accurate, up-to-date information
.
1
That’s why Google is bringing Questions and Answers to local business listings.
As a business owner, you have the most reliable answers to your customers’ questions and we want to make it easy for you to receive and respond to those questions. That’s just what Questions and Answers lets you do. To start using it, just search for your business on your mobile phone and go to the Questions and Answers feature on your Google business listing.
Questions and Answers offers new ways for you to engage with your customers:
Add frequently asked questions
to your listing
so that mobile users who find your business on Google Search and Google Maps can easily get the answers to your customers’ most common questions.
Answer questions from potential customers
on Google Search and Google Maps on your mobile phone. If you have Google Maps on Android, we‘ll also send you a push notification when a new question has been asked about your business so you can post an answer instantly.
Highlight top responses.
Beyond FAQs and your own responses, customers are also able to answer each other’s questions. You can highlight the most helpful answers from your customer community by using the thumb to bump them up to the top of the list.
If you’re not using Google My Business yet,
sign up
and start managing your free business listing on Google. Once you’ve verified your business, you’ll be ready to start posting and answering questions. To learn more, visit the Google Maps
Help Center
.
Posted by Lisa Wang, Product Manager, Google Maps
1. Google.
Google Consumer Barometer
,
2017.
AdWords Express delivers meaningful interactions with goals
Tuesday, August 1, 2017
While AdWords Express has always aimed to make it easy to set up ads on Google, we’ve seen that it can still be challenging for small business owners to tell how well their ads are working to deliver real-world results.
Today, we’re changing that with the launch of
goals
in AdWords Express. You can now choose which business goal you want to achieve with your online ad. AdWords Express will then continuously optimize your ad with that goal in mind and show you how well your ad is meeting your goal.
There are three goals you can choose from depending on what matters most to your business:
Call your business:
Get more direct calls from potential customers who are ready to talk on the phone about your products or services.
Visit your storefront:
Bring more customers to your physical store location.
Take an action on your website:
Get more people to take a specific action on your website, such as filling out a form or requesting a free quote.
Depending on which you select, AdWords Express then fine-tunes your ad to meet your goal. For example, selecting “Call your business” will prompt Google to show your phone number more prominently in your ad, making it easy for potential customers to call you at the exact moment they want to get in touch. Then you can check out your ad’s performance by reviewing goal-specific metrics, like how many calls your ad generated, or how often people saw your ad and then searched for your store on Google Maps.
The addition of goals is possible because of a series of changes we’ve made to AdWords Express over the past two years — including using Google Analytics to
track website actions
, and using Google Maps visits and Google forwarding numbers to
track store visits and phone calls
. Together, these changes help you do what you really care about — connect with customers.
We’re excited to continue working to help you get better, more meaningful interactions with customers, so stay tuned for coming updates. In the meantime,
to learn more about AdWords Express,
head over to our website.
Posted by
Kavi Goel, Group Product Manager, AdWords Express
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