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Tips and tricks for managing your business with Google’s solutions
Just Food For Dogs uses Google Business Photos to show off their state of the art dog kitchen
Thursday, February 28, 2013
Just Food For Dogs (JFFD) is a dog food company that produces healthy, whole foods for dogs in a human-grade dog food kitchen. In an effort to attract customers who would appreciate the care and attention they put into their high-quality dog food offerings, JFFD decided to get Google Business Photos: a virtual tour of their business interior with Street View technology.
View Larger Map
Justin Bonatto, marketing coordinator for JFFD states, “We can’t see anything else that provides more value than a customer interacting for thirty seconds with Google Business Photos. It conveys everything we would want to communicate about the value of our company.”
For a more in depth look at JFFD’s success story using Google Business Photos you can read the case study in its entirety
here
.
If you are a business owner and would like to create and publish a virtual tour of your business, learn more at http://maps.google.com/help/maps/businessphotos
Posted by Zach Bruce, Google Business Photos team
Sign up for Learn with Google's upcoming webinars!
Friday, February 15, 2013
You're invited to upcoming Learn with Google webinars!
Video Advertising 101: How to Build your Business with YouTube Video Ads
Wednesday, 2/20/2013 9am PST / 12pm EST
YouTube video ads can help you to increase awareness of your business, to establish and deepen relationships with your customer and to drive sales. In this webcast, we'll cover how to get started on YouTube as well as best practices that help you reach your business goals.
Register
From Awareness to Sales: Making the Most of Video Remarketing
Tuesday, 2/26/2013, 9am PST / 12pm EST
Learn how you can maximize relationships with people who have watched your videos or subscribed to your YouTube channel. We'll show you how to use Remarketing and automatically customize video ads to capture the attention of viewers most likely to buy your products.
Register
These webinars will be presented by Google product experts and will include live Q&A.
Learn with Google webinars take place each week,
Tuesdays thru Thursdays, at 9am PST / 12pm EST. To see the schedule and register for upcoming webinars,
click here
!
Posted by the Learn with Google Team
Help Desk Hangouts: Google Engage for Agencies
Thursday, February 7, 2013
Editor’s note:
Each week on the
Google+ Your Business page
, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.
In our latest
Help Desk Hangout On Air
, we chatted with the Google Engage for Agencies team, who walked us through the resources available through their program. We learned how agencies can benefit from free online and in-person trainings about various Google products, including AdWords, through the Google Engage program. Take a look at the Google for Agencies website (
http://www.google.com/intl/en/ads/engage/
) to learn more about the resources available and how to join the program.
Miss the event? You can watch the whole thing on the
Google and Your Business YouTube channel
.
Check out the video description on the YouTube page for a minute-by-minute breakdown.
Some of the questions we answered during the Hangout:
How do I know if I’m eligible for Google Engage?
All agencies that apply to Google Engage are subject to a final review, but basic requirements include:
Your agency must have an active My Client Center (MCC) account.
Your agency must have a website.
Your agency must specialize in helping small and medium sized businesses advertise online.
Your business must also comply with the Google Third-party policy and Google Engage Terms and Conditions
What kinds of resources are available through Google Engage?
Online training courses, webinars and events:
Whether you’re a newbie or a seasoned pro, our online and in-person trainings will keep you ahead of the curve with AdWords and other Google products.
Adwords introductory offers for your new clients:
Give your new clients a boost with introductory offers for AdWords. With your help, their investment in finding customers will go even further.
Sales tools and marketing collateral:
As an Engage member, you'll get access to AdWords case studies, sales pitch techniques, and other resources to help build relationships with your clients.
Dedicated phone support:
We're here to help you with everything from setting up your account to sharing best practices.
Posted by Jade Wang, Google+ Local community manager
Sign up for Learn with Google's latest webinar on February 12!
Thursday, February 7, 2013
Sign up
for Learn with Google webinar "Brand Building in a Multiscreen World" (Feb 12, 9 am PT).
Join us to learn innovative ways to build awareness and influence consideration for your brand in today's multiscreen world. We will show you how YouTube, the Google Display Network, and the Google Mobile Network can together offer brand-building solutions that will drive engagement and ensure you have a spot in the new living room.
Posted by the Learn with Google Team
Win moments that matter in 2013 with Learn with Google webinars
Tuesday, January 29, 2013
Cross-posted with
Google Inside Adwords
.
What was your business’ New Year’s resolution, and how do you plan to keep it? At Google, ours is to help make the web work for you. Our new series of Learn with Google webinars will teach you how to use digital to build brand awareness, and they’ll give you the tools you need to drive sales. By tapping into technology that works together across your business needs, you can resolve to win moments that matter in 2013.
Check out our upcoming live webinars:
Build Awareness
02/12
[Multiscreen]
Brand Building in a Multiscreen World
02/20
[YouTube]
How to Build your Business with YouTube Video Ads
03/05
[Social]
How to Use Google+ and Make Social Work for You
03/12
[Mobile]
Understanding Mobile Ads Across Marketing Objectives
03/27
[Wildfire by Google]
The Call for Converged Media
Drive Sales
01/29
[Analytics]
Google Tag Manager: Technical Implementation
*today*
02/07
[Search]
Your Shelf Space on Google: Get Started with Google Shopping
02/26
[YouTube]
From Awareness to Sales: Making the Most of Video Remarketing
02/27
[Search]
What's New and Next in AdWords
03/06
[Display]
Biggest Loser: Digital Ad Spend Edition
03/13
[Mobile]
The Full Value of Mobile
03/20
[Display]
Getting Started with Dynamic Remarketing
Visit our
webinar site
to register for any of the sessions and to access past webinars on-demand. You can also stay up-to-date on the schedule by adding our
Learn with Google Webinar calendar
to your own Google calendar to automatically see upcoming webinars.
During our last series of webinars, attendees had the chance to win a Nexus 7. Our lucky winner was Donella Cohen, who is happily enjoying her new tablet. Check out our upcoming webinars for another chance to win!
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!
Posted by Erin Molnar, Marketing Coordinator, Learn with Google
Game on! See the power of apps in the Ping-Pong Hangout
Friday, January 25, 2013
Looking to add a little spice into your social media presence on the web?
Last week at
Creative Sandbox NYC
, which celebrates how technology is shaping culture and storytelling, we announced the launch of the
Ping-Pong Hangout
brought to you by Google+. This Hangout app allows users to play a game of Ping-Pong with an opponent by using their faces to control the paddle.
As fun as the Ping-Pong Hangout is, we’re most excited about what’s behind it: The
Google+ Hangouts API
. The API can help you to build deep, engaging and unique experiences for Hangouts. Just take a look at:
Scoot & Doodle
, for whiteboarding across the miles
Story Before Bed
, for reading bedtime stories over video chat
the
Google Art Project
, for leading your own curated art tour
For more examples and info, see the
Hangout Apps Showcase
, check out the recording of our
Hangout with the agencies behind the game
, flip through our
Getting Started guide
or ask questions of the
Google+ Developers
team via Hangout Tuesdays at 2:30pm PT.
What could a Hangout App do your business? How might you use one to add your character to video chats and broadcasts, or to provide more information to users? Head on over to the site to get inspired.
Posted by Lindsay Rumer, Google+ Team
Under the AdWords Hood: Breaking Down Ad Rank
Friday, January 25, 2013
AdWords Specialists Courtney Pannell, Philip Stern, and Sarah Claxton Deming hosted a Hangout on Air yesterday as the second installment in the “Under the AdWords Hood” series.
During the Hangout, the AdWords experts discussed the basics of ad rank, like how bidding and quality score factor into determining the positioning of your ads. Specifically, Phil shared his best practices for bidding to achieve your optimal ranking, and Sarah discussed how quality score is calculated.
You can watch the full 25-minute Hangout on Air below, or on the
Google Business YouTube channel
:
To learn more about how to get started with AdWords, visit our
Help Center
, check out the
AdWords Community forum
, or call us at 866-2-GOOGLE if you already have an AdWords account.
And remember to tune in to the live stream of our next Hangout on Air at
11 a.m. PDT, Thursday February 7
, when we discuss remarketing tips.
Stay tuned!
Posted by Courtney Pannell, AdWords Team
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