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Introducing ‘Improving Online Conversions for Dummies’
Tuesday, September 14, 2010
[Cross posted from
Inside AdWords
]
Are you eager to optimise your Conversion Rate, but feel a little bit overwhelmed by all of the tools available to help you? Today we're delighted to introduce
Improving Online Conversions for Dummies
.
We have just released a simple, easy to follow mini book, in conjunction with John Wiley Publications, to help you get a better grasp of the conversion improvement tools offered by Google.
Improving Online Conversions for Dummies
explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this
ebook
.
click for full size image
For more information, visit
www.google.com/conversion/fordummies
Posted by Gordon Zhu, Inside AdWords crew
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