As a small business, you may find that investing in marketing can be a catch-22; while you are looking to grow your business, your time is limited and budgets are tight. While AdWords has always been about making advertising as measurable as possible, we are well aware that time is money - especially when you are a small company. So, in an effort to help you preserve your most precious asset, we wanted to share a few of tools we’ve developed as part of our effort to make account management less time-intensive.
Use the Opportunities Tab to Find Customized Account Optimization SuggestionsIncorporating data from both user search behavior and the performance of your own account, the Opportunities tab is an excellent tool for garnering suggestions that can help you to improve targeting, expand your reach or increase the effectiveness of your marketing spend. To make improving your campaigns as easy as possible, the Opportunities tab lets you review ideas and apply them directly to your account. You can also save these ideas as “pending changes” in case you want to think about them and add them later.