Welcome to the third installment of the
Google Media Solutions series. This series has been cross-posted with the
Google Agency blog, since many of them are applicable to the small business owner. In this post, we will review the
Google Display Network. The Google Display Network is a large group of websites and blogs that display AdWords ads and allows advertisers to scalably reach their customers at moments of relevance. People are using it for direct response, web engagement as well as driving offline conversions.
We have rolled out many new features for the Google Display Network. One that we would like to highlight is
remarketing. Google remarketing uses custom technology to reach potential customers who have previously visited your website. Implementing the remarketing tag is very easy; you simply add a pixel to your website. After adding the pixel, you can use remarketing to help capture additional sales or leads by re-targeting users who have already visited the site, and generally convert better and at a lower CPA. To learn more about remarketing and other innovative targeting options on the Google Display Network, you can check out
this post from the Google Display Network blog series.
We frequently hear some common misconceptions from advertisers about the GDN that we’d like to clarify:
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