TeAch-nology.com, a web portal for teachers, found a hidden source of revenue on their website. A longtime AdWords advertiser, founder Paul McKee noticed his ads showing on other education sites, and was impressed with how well the ads matched the content. He wanted to try showing ads on TeAch-nology.com as well, to explore how much revenue he could earn.
 He tried Google AdSense, a free, easy way to earn revenue by showing relevant ads alongside online content. McKee found that AdSense ads drove 8 times more revenue than other forms of contextual advertising did. AdSense now accounts for 50 percent of company income.
"We don't have a full-time ad sales team," McKee noted. "AdSense takes care of itself, allowing us to focus on running our business."
Read more about using AdSense to complement your AdWords account, and see if you can maximize revenue from your online content.  |
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