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Halloween and businesses on Google+
Wednesday, October 31, 2012
Happy Halloween! Has your business done anything special for today? We’ve rounded up some creative ways that businesses have gotten in the spooky spirit using Google+ features to interact with their followers.
Using photos
: It’s pretty hard not to want a cupcake after looking at these
festive photos
on
Food Network’s Google+ page
. Food Network not only shared ideas for decorating desserts, but also a variety of other recipes for Halloween-inspired dishes, all with images. Photos help share your products with customers, especially if you’re in the food business. You can learn more about how to add photos
here
.
Posting videos
:
Travel Channel
shared
video clips
of its latest episode of Ghost Adventures so followers could get a sneak peek and know when to watch. Videos provide another way to share even more information in an engaging format. Own a boutique? Create a short video showing clothes in your shop and ways to style an outfit. Have an auto repair shop?
Post a clip
of an interview with a customer sharing a positive experience.
Regular posts and sharing content
:
Scoot & Doodle
created a weekly challenge where they asked users to
draw their Halloween costumes
,
design and send Halloween e-cards
with “
spooky stamps
,” and
sketch out plans for pumpkin carvings
. Regular posts keep your followers coming back to your page, and using hashtags (Scoot & Doodle used #weeklychallenge) makes it easy for others to find related content. Sharing photos, videos, or posts created by your customers also lets them feel more connected to your business.
Ask followers questions
:
Zoo Atlanta
posted
Halloween-themed animal trivia
and
shared information on “creepy” animals
like tarantulas. Posting questions is a great way to not only interact with your followers, but also to get customers engaged in conversations with other customers.
Share promotions:
Have a special sale going on at your store? Get the word out by creating a post on Google+.
Google Play
shared its
Halloween sale
on its Google+ page to get the word out to even more users. You can even
create different circles
for your followers and
pick who can see your post
, so you can share special deals with your most loyal customers.
You can learn even more about how to use Google+ by visiting the
help center
.
Posted by Jacinth Sohi, Google and Your Business Blog Team
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