We've moved! Visit
The Keyword
for small business news, stories and resources.
Small Business
Tips and tricks for managing your business with Google’s solutions
Enhanced Campaigns Hangouts on Air: Optimizing Mobile Strategy
Monday, April 29, 2013
On April 25th, AdWords Specialists hosted a Hangout on Air as the last installment of the
Enhanced Campaigns Hangouts on Air
series.
To watch the full 20-minute Hangout on Air, visit the
Google Business YouTube channel
.
During the Hangout, Wes explains how to adjust bids for mobile devices. He does an account walk through, demonstrating how to adjust bids for the time of day, location and device. For example, if a user is on a mobile device near your store during regular business hours, it may make sense to increase the bid. Wes explains how to calculate the actual bids when using multiple bid adjustments at the same time.
Andy then explains how to create mobile preferred ad texts and mobile preferred ad extensions. He emphasizes the importance of sending users on mobile devices to optimized mobile websites, and briefly touches upon ValueTrack parameters.
This blog post
further explains how to use ValueTrack parameters to manage URLs by device.
To learn more about how to get started with AdWords, visit our
help center
, check out the
AdWords Community Forum
, or call us at 866-2-GOOGLE if you already have an AdWords account.
And remember to tune in to the live stream of our next Hangout on Air at
11 a.m. PDT, Thursday May 9th
, when our specialists discuss the ad approvals process in detail.
Posted by the Adwords team.
Labels
Brazil
1
Business Photos
2
Chromebooks
1
consumer surveys
1
Economic Impact Report
3
Education
1
English
419
Events
3
Get Your Business Online
7
Gmail
8
GoMo
1
Google Ads
61
Google AdSense
4
Google Analytics
7
Google App Engine
1
Google Apps
60
Google Apps for Work
2
Google Calendar
6
Google Docs
18
Google Domains
3
Google Forms
1
Google Maps
15
google my business
16
Google Offers
1
Google Partners
2
Google Places
45
Google ReWork
1
Google Search
6
Google Shopping
2
Google Sites
7
Google Small Business
20
Google Small Business Blog
419
Google Small Business Community
9
Google Tags
4
Google+
9
Google+ stories
8
Help Desk Hangouts On Air
20
Holiday
3
Learn with Google
4
Livestream
1
Local Services
3
marketing
1
mobile
13
mobile optimization
4
mobile sites
4
Mobile Speed
1
National Small Business Week
3
Newsletter
3
Online security
3
Primer
2
Research
1
reviews
1
Rio de Janeiro
1
Road Trip
1
site design
1
Small Business Saturday
1
Small Business Week
4
Street View
1
TalkBin
2
Test My Site
1
Training
2
Webmaster Academy
2
YouTube
7
Archive
2018
Dec
Oct
Jul
Apr
Feb
Jan
2017
Oct
Aug
Jul
Jun
May
Apr
Mar
2016
Nov
Oct
Aug
Jul
Jun
May
Apr
2015
Dec
Nov
Oct
Sep
Aug
Jun
May
Apr
Mar
Feb
Jan
2014
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
2013
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2012
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2011
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
2010
Dec
Nov
Oct
Sep
Aug
Feed
Follow @googlesmallbiz
Follow
Site Feed
Follow
