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America's businesses are using the web to grow
Thursday, July 17, 2014
Cross-posted with the
Official Google Blog
.
Over the past few months, we’ve had the chance to talk to businesses all over the country and hear stories of how they’ve become successful. For many, it’s pretty simple: the Internet. The web is helping businesses and communities across the U.S. to grow and succeed. In fact, last year Google’s search and advertising tools helped provide $111 billion of economic activity for more than 1.5 million businesses—advertisers, publishers and nonprofits—across the U.S.
Take
Go2marine
, a boat supply company located on Bainbridge Island, off the coast of Washington State. Because of their remote location, bringing traffic to their website using
Google AdWords
plays an important role in their ability to sell their 250,000+ boat supplies to customers in 176 countries. When it’s winter in the U.S., they rely on customers located in other parts of the world where it’s boating season, with the web bringing them business from any place, in any season.
Or meet Don Morton, who taught reading, writing and language in lower-income neighborhoods in my home town of Chicago for nine years. In 2005, he began creating his own materials to supplement what the school system provided. Realizing that his worksheets could be useful for students and teachers everywhere, he created
ereadingworksheets.com
to provide his worksheets for free. Don started using
Google AdSense
to offset his costs by placing ads next to his content, and today he’s able to work full-time on his website and make an impact on students around the world.
These are just two examples of enterprising people making the most of Google tools to find new customers, connect with existing ones and grow their businesses; you can find plenty more of them in our
Economic Impact Report
. Our tools help connect business owners to their customers, whether they’re around the corner or across the world from each other. And when businesses flourish, it’s good news for the rest of us. Recent data shows that businesses that are online are expected to grow 40 percent faster and hire twice as many workers as businesses that aren’t. Every year, it gets clearer that the web helps lead to more successful businesses, stronger economies, more vibrant towns, and more prosperous communities.
Learn more
about our economic impact in all 50 U.S. states, and how businesses are finding success through the web. Whether it’s a part for a boat or a grammar worksheet, we’re proud to play a role in giving businesses the tools they need to do more--to grow and thrive and connect with customers and communities all over the world.
Posted by Jim Lecinski, Vice President, Customer Solutions
Advertising on your schedule with AdWords Express
Wednesday, July 16, 2014
Cross-posted with the
Inside AdWords blog
.
Small businesses know the importance of being online, but running that first ad can be overwhelming. Google
introduced AdWords Express
to help small businesses start advertising online easily, without the need for daily management. Fast-forward nearly three years to today, and businesses around the world are seeing success with AdWords Express.
Nick Valle, owner of
Nick’s Towing and Roadside Assistance
, uses AdWords Express to run his business from the road. After a decade of driving an 18-wheeler and working part-time for a towing company, Nick decided to start his own small business. He started using AdWords Express six months ago, and his business is doing better than ever. He gets enough calls to keep himself and a driver busy throughout the day, and can easily track calls back to his ad with the
call reporting
feature.
Get results on the go with the AdWords Express app
Nearly 74% of small business owners like Nick use mobile devices to help manage their business*, and earlier this year, we announced
improvements to AdWords Express
across all screen sizes. To make starting a new ad and managing an existing one even easier on mobile, we’ve now introduced a free app for
Android
and
iOS
users in the U.S. The app gives you access to all the features of AdWords Express while on the go:
Reach the right customers with new targeting options
AdWords Express has added more control where it counts for defining your target audience. Now advertisers can
choose
exactly where to promote their business -- in their zip code, city, state or others around the country (currently in English-speaking countries). When customers search from their phone, they can get driving directions, call your business, or visit your website in one tap.
Let AdWords Express do the rest
When you select your business category, AdWords Express makes sure that customers searching for related topics see your ad. To improve the targeting of your ad, products and services that are mentioned on your website can now be added by AdWords Express as keywords if they are related to your ad. We’ve also added more negative keywords to exclude unwanted searches, which improves the click-through rates of ads and means a lower cost for advertisers.
Let us know
how AdWords Express is working for your business, and stay tuned for additional improvements in the coming months.
Posted by Xuefu Wang, Engineering Director
*
NSBA, page 4
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