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Tips and tricks for managing your business with Google’s solutions
Better than 1,000 words: introducing new photo tools to help you show off your business on Google
Tuesday, February 24, 2015
When it comes to attracting new customers, photos can both entice customers to your business when they’re browsing online and give customers confidence that they’ve come to the right place.
Starting today, you can tell us which image you’d like to appear when customers search for your business on Google. Just log in to
Google My Business on the web
or in the
Android
or
iOS
apps, and visit the Photos section. While you’re there, you can also give your business a fresh look online by updating your profile, logo and cover photos.
Photos you add through Google My Business can be displayed on Google Search, Maps and Google+
We’ll also guide you through adding the best photos to show off what makes your business unique. For example, hotels will receive guidance for adding exterior, room and common space photos that show guests what to expect inside and out. Cafes and restaurants can get customers drooling over their latest food and drink and provide more details with a menu photo.
Log in to
Google My Business
today to see suggestions of photos to add for your business.
Posted by Abhishek Poddar, Google My Business Product Manager
Charge up your phones with call-only campaigns
Monday, February 23, 2015
Cross-posted with
Inside AdWords
People are living their lives online and engaging with your business in new ways. With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. In fact, 70% of mobile searchers call a business directly from search results.*
Today we’re introducing
call-only campaigns
, a new and easy way for businesses to reach potential customers by prominently showing your phone number, business description and call button -- right when people are searching.
Uniquely built for businesses that value phone calls more than website clicks
Call-only campaigns are specially designed to only show on mobile devices that can make phone calls. This means every click you pay for can be a phone call to your business.
Bid just for phone calls
Since every click goes towards a phone call, you can design a bidding strategy based specifically on your CPA or ROAS goal for calls. This helps you maximize the value of every call to your business.
“Our customers are increasingly calling us on their mobile devices to get an insurance quote. The great part about call-only ads is that they give us the ability to bid based on the value of a call so we can meet the specific ROI goals that we have set up for sales that come through the phone."
Jason Johnson
Marketing Director, Clearlink Insurance
Customize ads focused on a single call to action - phone calls
Tailor your ads for phone calls with creatives like “speak to a specialist today" or “call to make an appointment" to let people know they can easily reach your business without needing to visit your site.
For BizLab, a national telecommunications retailer, most conversions happen offline over the phone.
"The new call-only ads have improved lead volume and conversion rates by targeting mobile devices with ads, like “call now” that are simply focused on driving calls.”
Catherine Wilson
Senior PPC Analyst, BizLab
Another major internet provider uses call-only campaigns to connect customers quickly and easily with their sales team.
“With a phone call as the only call to action, call-only ads improve the mobile shopping experience by eliminating the intermediary step of visiting our website. They provide an easy way for consumers to get the product they want by calling into our sales center directly. Better customer experience coupled with an increase in calls & sales provides a win-win for both consumers and advertisers.”
Josh Leibner
Director of Paid Search at Red Ventures, marketing partner for large businesses
Learn more
If you’re currently using the call extensions setting to create call-only ads, you can find details on how to upgrade to call-only campaigns in the
AdWords Help Center
.
Posted by Amit Agarwal, Product Manager, AdWords
*Google/Ipsos, The Role of Click to Call in the Path to Purchase, September, 2013.
Introducing Google Small Business Community Office Hours
Thursday, February 12, 2015
With a mission to help small businesses to get the help they need to succeed on the web, the
Google Small Business Community
team connects small business owners to experts and each other every day. In addition to our monthly Hangouts on Air, we’re now excited to bring you more ways to connect with experts to answer your most pressing questions. Each month, we will have experts spanning different fields pertaining to small businesses.
This month, our theme is productivity and we have three experts in to lend their advice. Ray Ramon is joining us from InfusionSoft, a company that helps small businesses streamline their marketing processes. We have Jamie Viggiano from TaskRabbit, a task-based service that helps small businesses find temporary help. We’ll also have some experts from the Google for Work team to talk about cloud-based tools that help you and your team work better, together.
Join us on
February 17 at 12 PM PT
for a live text Q&A where our experts will answer your productivity questions, such as
“What are some of the tasks a small business can automate to be more productive?”
and
“What are ways I can save time with Google apps?”
What are some topics you’d like us to cover in our monthly Office Hours? Join the Google Small Business Community and let us know.
Posted by the Google Small Business Community
Introducing .HOW: a new space for learning
Wednesday, February 4, 2015
Since its inception, the Internet has been a powerful platform to share knowledge, connect with others, and search for information. We turn to the web to learn how to look great, make a killer banh mi,
impress a French woman
, speak, play, learn, and live -- the list goes on. Indeed, more people
search for “how”
than any of the five “W”s, finding their answers in blogs, videos, online books, interactive tutorials and other corners of the web.
That’s why we’re happy to introduce .HOW as the latest domain from Google Registry, and the most recent addition to our
broader effort
to bring
new spaces
online. We believe .HOW can become an intuitive way for creators and consumers to share, identify and discover some of the best learning content on the web. Now you can buy a simple, memorable and meaningful .HOW domain name of your own, sending a clear message that your content is there to teach people something great.
People are already getting started. From
sustainable renovators
to
a cappella aces
, champion
skydivers
to
video game makers
; small businesses, nonprofits and teachers of all kinds are using .HOW domain names to reach their audiences.
What will you teach on your .HOW? Check
www.get.how
for more information, or to get your .HOW domain name now.
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