Google Small Business: New tools to grow your business globally

We've moved! Visit The Keyword for small business news, stories and resources.

Small Business

Tips and tricks for managing your business with Google’s solutions

New tools to grow your business globally

Monday, December 6, 2010

Imagine you’re a men’s tailor in Bangkok, and you sell custom suits to travelers passing through Thailand. You start a website to sell your suits online and begin to notice that the majority of your website traffic comes from overseas. How do you respond to this international demand?

Businesses of all sizes face a number of obstacles when they want to expand internationally. First, they must identify the right market to sell their products or services, such as custom men’s suits. Then they have to create versions of their website and ad campaigns in the language of the market they want to reach. Finally, and perhaps most importantly, they need to reach new customers who may be interested in their products and services.

Starting today, businesses can access a number of new resources from Google to help them overcome these obstacles and start growing internationally. We’re launching a new website, called Google Ads for Global Advertisers, which will serve as a central hub for Google’s tools and tips for businesses looking to expand to foreign markets. This website pulls together resources for businesses to find the right market for their products and services, translate their websites and ad text, find new customers with relevant online ads, and understand options for international payment, shipping and customer service.

We’re also introducing Global Market Finder, a new free tool to help businesses identify markets with high demand for their products or services. The Global Market Finder automatically translates your keyword — for example, business suit — into 56 languages and then uses Google search trends data to see where in the world people search for your product or service. It helps businesses evaluate new markets by showing the volume of local searches, estimated price for keywords and competition for each keyword in each market. With this tool, businesses can answer questions like “how competitive is this market?”, “how does demand in one country compare to demand elsewhere in the world?” and “how much would it cost to start advertising in this new market?” You can read more about these new tools on the Inside AdWords blog.

Google has already helped hundreds of thousands of businesses reach customers in foreign markets. From a mosaic company in Lebanon to a bespoke shoe retailer in Sydney, a tech support company in India and a bed and breakfast in Poland, tools like AdWords have helped businesses reach new customers and drive traffic to their websites. We think our new website and tools will encourage even more businesses to expand internationally, whether you’re a small business testing a single market for the first time or a mid-size company advertising your products to an entire region.

After all, there are more than 1.9 billion consumers online. Wouldn’t you like to add some of them as customers?

Posted by Michael Galvez and Srinidhi Viswanatha, Global Advertisers team

Labels

Archive

2018
- Dec
- Oct
- Jul
- Apr
- Feb
- Jan

2017
- Oct
- Aug
- Jul
- Jun
- May
- Apr
- Mar

2016
- Nov
- Oct
- Aug
- Jul
- Jun
- May
- Apr

2015
- Dec
- Nov
- Oct
- Sep
- Aug
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2014
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May

2013
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2012
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2011
- Dec
- Nov
- Oct
- Sep
- Aug
- Jul
- Jun
- May
- Apr
- Mar
- Feb
- Jan

2010
- Dec
- Nov
- Oct
- Sep
- Aug

Feed

Company-wide

Official Google Blog
Public Policy Blog
Student Blog

Products

Google for Work Blog
Chrome Blog
Official Android Blog

Developers

Ads Developer Blog
Android Developers Blog
Developers Blog

Google
Privacy
Terms