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Tips and tricks for managing your business with Google’s solutions
Now available with Google Apps: Google Analytics
Tuesday, December 7, 2010
[Cross-posted from the
Google Enterprise Blog
]
Editor’s note:
We recently
launched an improvement
that makes over 60 additional Google services available to Google Apps users.
This series
showcases what’s new and how your organization can benefit.
Welcome to Google Analytics
In today’s world, it is increasingly important for organizations to have a presence on the web. But once your organization has invested time and resources in a website, how do you measure the impact of this investment? Where is your traffic coming from and what is it doing when it gets to your site? Which pages on your site are the most engaging and which pages have the most user dropouts? All of these questions can be answered with
Google Analytics
, Google’s enterprise-class web analytics service, which is now available for free with your Google Apps account!
Google Analytics provides data about your web properties, including traffic volume, number of visitors, and time spent on your site, in a straightforward and easy to understand way.
Google Analytics also makes it easy to track where your traffic comes from, both in terms of referring sources as well as geographic location.
Google Analytics is designed to be easy to use for everyone in your organization, from the product manager to the chief of marketing. Even though it’s simple to use, Google Analytics offers advanced features such as custom reports, segmentation, e-commerce capabilities, API access, and onsite search for power users that want to construct a more tailored experience. Google Analytics delivers easily-digestible insights that can be used across your organization to increase website traffic and engagement, and to improve the return on your web investment.
Just like other Google Apps services, Google Analytics runs in Google’s cloud so it delivers all of the world-class reliability and scalability that you have come to expect from Google Apps. Also, sharing Analytics data and delegating access to colleagues in your organization is simple using their existing Google Apps accounts. And, because the documents, spreadsheets and sites that you create using Google Apps live in the cloud and have unique web addresses, you can use Google Analytics to
track traffic to your domain’s docs
in addition to your website.
Learn more and get started
Google Analytics
can be enabled by your domain administrator from the Google Apps Control Panel at
https://www.google.com/a/[your_domain.com]
(replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at
http://www.google.com/apps/more
.
For more information about how Google Analytics can help you track engagement with your website take a look at our
product tour
or read some
customer stories
to learn how Google Analytics has had an impact on an organization like yours. Or, check out the
Google Analytics blog
for the latest news and tips and tricks.
Share your story
Have you already started using Google Analytics at your organization, or plan to now that it’s available? Please
share your story
and your organization could be
featured in the next Gone Google ad campaign
!
Posted by Jeff Gillis, Google Analytics team
Note: Google Analytics may not be available in all areas.
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