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Tips and tricks for managing your business with Google’s solutions
Bring customers in the door with Google Maps Business View
Tuesday, September 30, 2014
One of the toughest things about running a successful business is standing out from your competitors. With
Google Maps Business View
, you can show the unique character of your business and service to more than one billion Google users around the world. Business View uses Street View technology to let your potential customers explore your location through a 360-degree virtual tour. Hundreds of thousands of businesses have already gone live with their tours on Google to help give people the information they need when booking a trip, making a dinner reservation, and more.
If you're in the travel and tourism industry, Business View can help give potential visitors a glimpse of where they're going as they plan their trips. A great example is
GeoVegas
, a new website from
Las Vegas Convention & Visitors Authority
. GeoVegas incorporates Business View to enable people to virtually experience hotels, restaurants and other noteworthy locations in Las Vegas before making their reservations. The site even lets them tailor their experience so they can plan their dream vacation. vacation.
Adventuredome at Circus Circus on GeoVegas
On a larger scale, as part of Andorra’s goal to grow tourism, the
Actua Initiative
helped get more than 95 percent of the country’s businesses online with Google. Visitors from across the globe can use Business View to preview restaurants like
La Borda
and salons like
Anna Barroca Perruquers
. This has resulted in an increase in online traffic and extended time spent on the business’ websites.
La Borda, Andorra
Business View can also be a powerful way to communicate your brand story to customers. For example, if you’re in the product manufacturing industry, you can show your customers not just what you make but how you make it. The
Chrysler 200 Factory Tour
gives consumers an interactive look inside the auto making process and allows them to tour aspects of the assembly process, bringing them inside the local Michigan plant.
Body analysis from Chrysler 200 Factory Tour on Chrysler200Factory.com
Getting the virtual tour of your business live on Google is easy:
How it works:
A Google Trusted Photographer collects a series of high resolution panoramic photos of your business interior to create a 360-degree interactive experience. Google Maps Business View appears in Google Search results, Google Maps and Google+, whether your customers are using computers, smartphones or tablets. For hotels, Business View will also show up on
Google Hotel Finder
.
Why you should try it:
People like to see photos of a location when deciding where to go, and Business View allows owners to put their best foot forward with a high quality interactive tour. Our testing has shown that "See Inside" drives more clicks to a business' site. This imagery also allows you to build unique experiences online for your potential customers to enjoy.
How to get started:
Find a Google Trusted Photographer or Trusted Agency on the
Google Maps Business View website
and set up a photo shoot.
We look forward to seeing your business’ virtual tour going live on Google. And to learn more about other ways to connect directly with your customers on Google, check out
Google My Business
.
Posted by Soufi Esmaeilzadeh, Google Maps Business View Product Manager
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